Why Ford is not able to compete in India ?

Ford Motor Company or Ford has always been known for there sheer build quality, driving dynamics, and high power and torque figures for there products in every segment. But still, we have always seen that the company is not able to escalate the sales figures and their products are not able to be seen in the top-selling charts. It was also observed that some of its very capable products like Ford Mondeo, Fusion, and Fiesta were not able to penetrate the Indian car market. According to the facts here are the Top parameters on which Ford Motors should work in order to increase the number of sales of their products. 

 Lack of Products:-

The First and the most important factor is the Line-up of cars which Ford has offered in India. According to the current line-up, Ford only offers 4 Products for the mass market ( not everyone can afford a Mustang or an Endeavor) which are all between a price bracket of 5-10 lakhs rupees. A price range which is strongly held by Maruti Suzuki and Hyundai products. Secondly, Ford does not have any mid-size or full-size Sedan which means that the company does not have any product which can compete against cars like Honda City, Hyundai Verna, Skoda Octavia, or Corolla Altis. The American Manufacturer also does not offer a Midsize SUV which is a growing segment in the Indian car market. Due to this the customer who wants to upgrade to a "C" segment or "D" segment car simply cannot walk into a Ford Dealership. 

Lack of Features in Trims:-

No Doubt Ford offers some of the most amazing features in the Top trims of their products but what about the lowers trims? The Manufacturer offers most of its products in 4 different sets of trims which are Ambiente, Trend, Titanium and Titanium blu in which Ambiente is the base and Titanium blu is the top-spec variant. During the current BS-6 update Ford has removed a number of features from the Trend and Titanium variant like the touchscreen infotainment system, Fog lamps, Rear wiper and Defogger, Automatic climate control and much more which are some of the most common and necessary features that other manufacturers offer in their products at this price point. Due to this some of the models have loosened their value for money factor especially the " Figo" Titanium.

Bringing new Generations:- 

There is no denying the fact that Ford and Volkswagen are the manufacturers who like to take quite a time when it comes to bringing the next generation of their models. Their products are quite capable and very reliable but with competitors like Hyundai who like to bring major changes to its products and seek attention, The American manufacturer needs to increase its pace. Let us take the example of Ford Endeavour, The Second Gen endeavor was launched in 2006, and from 2006 to 2015 " which is a very long time period ) the car got very minute cosmetic changes and some minimal tweaks but nothing major. The same is happening with the Eco sport, it was launched in 2012 since then the car keeps on getting facelifts and some special varients with small changes. All thought the car is very capable but now it's a serious time that Ford should introduce the next generation of the Eco-sport. 

Similarity in Products 

There is a  very basic yet very important point. If you can notice The Figo, Aspire and Freestyle is basically the same car with different faces. One being a Hatchback other being a Compact sedan and the last is the cross over version of the same Hatchback. This same mistake was done by Honda when they messed-up with brio, amaze, and mobilio which was later rectified with the launch of  Honda BR-V and completely different Amaze. We understand that to reduce the production cost, Manufacturers use the same part in the different models but they also need to keep in mind that they have to keep that similarity to a certain extinct. Ford needs to understand that they have to either change the design or bring some more mechanical bits in these cars in order to differentiate them.

These are the points on which I think Ford should work. If you think I missed out on any point do Let me know in the comment section below.